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Should you say yes?
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This one is taken over by Geraldine Carter. It usually sounds like this: “I should probably say yes to this revenue, right?” Or worse: “I already said yes.” Or worse: ”Why would I say no to revenue?” Or worse: ”It’s hard to say no to revenue.” Or worse: ”I don’t say no to revenue.” Or worse: ”I’ve never met a dollar I didn’t like.” Here’s the thing – That one-time custom package that you were about to create… It looks like a harmless little shoot in your yard. But it’s a sapling. And left alone, it’s going to grow into a big thing stealing sunlight from what you actually want to grow. Before you say yes, ask: Is this the kind of revenue I want more of? Is any money good money? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
One way that makes the process of articulating what's different about you simpler (not less painful, though) is through your insight. April Dunford defines insight as "the thing we understand about the market that the others do not." It starts with what you see in the market that doesn't make sense, that makes you cringe, that pisses you off. And the way you approach it that's in another direction from what everybody else does. It's your understanding. That's what makes you different.
They're all a by-product. You don't look for them as the main focus, they are the result of what you do in service to your customers.
A common pattern that I see in people who are new in leading positions is they try to maximize the results. What's that even mean? That in order to get the best results, you have to seize the right time. At uni, it might work. In real-life... not so much. Because it's about waiting. Waiting for the right time. Time that might never come (as perfect as expected). In business, the right time is not too early, nor too late. The right time is when you make a decision. A decision that might be...