The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Should you?
Should you get mad or upset when you get a new unsubscribe?
Should you take it personal when you get a hard no on a sale?
Should you get offended when receiving an argument against your argument?
Truth is, I don't know if you "should".
What I do know though, is that a...
New unsub means they're not quite your fit. Either not finding what you have, of value; not in the right time to keep reading you; or who knows. It's not like you insulted them and called them names, right?
No is the second best answer you can get. They're clear on what they want (or don't want). You have the choice to deep diver into the objections. You have too, the choice to let go and move forward.
A counter to what you say is a great way to dive deeper and understand what's behind the other side. To question what you believe. And be open to see things from a different POV. And choose if you want to move on or engage.
Here's the thing
You have the power of choice.
How you frame it, how you train yourself, how you reflect on it (because we all get triggered and react in unexpected ways) is on you.
Simple.
Yet hard AF.
You got this.
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...