The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Seeing things and hallucinating
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They're 2 different things. Although they might look similar. Seeing things is about how you can have a vision and kind of grasp it. How you can see the application of one thing in a different context. Hallucinating is believing you're seeing one thing, when the reality is not that one. It's not about a vision, but about a reality. Hallucinating "We give amaaaaazing, premium service to our customers". Customers call. They get on hold to talk to a bot. Get ignored. Make them feel like idiots. Seeing things "What if we bring this other thing I saw at this other, unrelated, place to improve how our customers feel?" Which way are you going? |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...
It's common to have great products that focus their efforts for sales on price as their main differentiator. "If we are the cheaper and most efficient alternative, they'll buy." "We focus on the product. A good product will make people buy." However, their customers can only think "What's the catch?" If it sounds too good to be true, it might very well be.7 The intentions are there. The performance is there. It delivers. The thing with it is that in a customer's mind, that's not enough. They...
"You break things from the inside"One of the best compliments. Ever. If you don't break them from the inside, you'll let others break it from the outside —for you. Breaking things from the inside is playing, exploring, experimenting with how and what things could be. Some call it innovation. For Marty Neumeier, Andy Starr and Sabine Friesser it's everyday thinking. Their way of thinking has moved a few thousands of people to see business through a different lens. It has also moved 15 humans...