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Seeing things and hallucinating
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They're 2 different things. Although they might look similar. Seeing things is about how you can have a vision and kind of grasp it. How you can see the application of one thing in a different context. Hallucinating is believing you're seeing one thing, when the reality is not that one. It's not about a vision, but about a reality. Hallucinating "We give amaaaaazing, premium service to our customers". Customers call. They get on hold to talk to a bot. Get ignored. Make them feel like idiots. Seeing things "What if we bring this other thing I saw at this other, unrelated, place to improve how our customers feel?" Which way are you going? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Till December to think of new prices? Till the end of the year for new year resolutions? Till December to new ways to approach the market? Why wait? Entertain this idea: Think of all and more of the things you do at the end of the year and move them up to October. Or that you'll review them 2 years from now. Your decision-making changes, because your perspective does. Shift your perspective, gran the timing. The won't ever be the perfect, right time where all conditions are certain.
Locking up your prices for 5 years (or more than one year). It's not about what your customer will think about how much money you're making. They actually don't care. What they do care about is having certainty. And when you can guarantee certainty in your prices, you have a lever point compared to your competitors.
This might be the time of the year where you start rethinking your prices for 2026. And the story will repeat in (the end of) 2026. And 2027. And 2028. I could be totally wrong: Will your prices change because of inflation? Or because you need to charge 5% more? Maybe 10% more? To keep up with the market? Do you want to rethink your prices? Stop thinking in year by year. Entertain this thought. You can discard it when it makes no sense. What if you would be able to charge a price that would...