Secret Hacks to Increase Traction


Stuck? Try these proven formulas.

Here are 28 Secret Hacks to Increase Traction (SHIT) to fit right into your market and get quick market share (part 1):

  1. The best product wins. Because great products don't need marketing.
  2. Build it right and they will come. Because you know better than your customers.
  3. The best marketing wins. Because marketing is about communicating and storytelling.
  4. You need to enter the market with low prices. Because that's a bulletproof way to capture market share.
  5. Work for free to show your value. Because giving a price for what you can do from starters, is asking too much.
  6. Perfect your pitch. Because without pitching, there's no winning.
  7. The more ads, the more they'll buy your stuff. That's marketing, baby!
  8. Price needs to justify your costs. Always build a profit over your costs.
  9. Marketing is tactical. Because it's all about the what.
  10. Always be closing. Because you're always selling.
  11. Start with your product, then fit it into the market. Because that's the way to grow.
  12. Sell experiences. Because everyone is selling them now.
  13. Find Product-Market Fit. Because that way your products will stand out in your market.
  14. Be product-led. Because your product makes the right decisions.

These are proven ways to fit in —and come up average.

Like a square trying to be a circle... in a world of circles.

Rod Aparicio

The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.

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