The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Same situation, 2 advisors
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In yesterday's daily the message kind of didn't get through the intended way. I'm sorry. There were a few readers' responses that made me realize that. Thank you. :) Hopefully, this time it will be clearer. Imagine this.You need to make an important decision on your business. A game-changer. One that has the potential to change the way you're perceived in the market you serve. You approach 2 advisors (Will and Joe). Your budget is 10K. In the future of this (imaginary) scenario, both of them will get you to the same information to make your decision. [But you don't know that yet]. Will has the industry experience, credibility and expertise. So does Joe. Will charges by the hour; Joe, with a fixed price. Here's Will's reply to you when you present them your situation:
Let me look into it, do some research. It might take around 5 weeks. I'm estimating 60 hours at $80 per hour. Approx total: $ 4800 Joe's response (with the experience, credibility, knowledge of similar situations, expertise):
That (specific problem to solve that I already have solved with similar businesses)? I can tell you right away. The price for it is $ 8000. And you can make your decision right now. Total: $ 8000 Again, the reply from both of them will be the same, YET you can choose only one. Which one would you take? |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...