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Same situation, 2 advisors
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In yesterday's daily the message kind of didn't get through the intended way. I'm sorry. There were a few readers' responses that made me realize that. Thank you. :) Hopefully, this time it will be clearer. Imagine this.You need to make an important decision on your business. A game-changer. One that has the potential to change the way you're perceived in the market you serve. You approach 2 advisors (Will and Joe). Your budget is 10K. In the future of this (imaginary) scenario, both of them will get you to the same information to make your decision. [But you don't know that yet]. Will has the industry experience, credibility and expertise. So does Joe. Will charges by the hour; Joe, with a fixed price. Here's Will's reply to you when you present them your situation:
Let me look into it, do some research. It might take around 5 weeks. I'm estimating 60 hours at $80 per hour. Approx total: $ 4800 Joe's response (with the experience, credibility, knowledge of similar situations, expertise):
That (specific problem to solve that I already have solved with similar businesses)? I can tell you right away. The price for it is $ 8000. And you can make your decision right now. Total: $ 8000 Again, the reply from both of them will be the same, YET you can choose only one. Which one would you take? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Here are a few themes that are recurring in the small/medium business I see. Which ones do you feel you resonate with? You're struggling with getting your sales to be better. The market is highly competitive. You're pushed to play on (the lowest) price. You can't say No to customers. That's losing business (and stupid). If you say No to a customer, you're losing opportunities. Your competition is poaching your customers. Your revenue goals are not where you want them, despite everything...
What do you do after 2 years of... writing daily emails? You keep writing. You revise what you thought and wrote. You do an inventory of the common subjects. You think clearer. And deciding where to focus is like a revelation. What's the YOU from 2 years ago that would benefit from the YOU from now? What would you tell them?
Seeing everywhere "Need to set strategic goals" feels a lot like an obvious thing. Just like saying "we need wet water" If goals are not strategic, what are they? 🤷