The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Repurpose
Copying, trimming, transcribing content from one medium to another.
You wrote an article? Break it into posts.
Got posts? Turn them into tweets (if tweets are even still a thing).
Got tweets? Make them a thread.
Got a thread? Turn it into an article.
What they call repurposing... is bullshit.
Here's why.
You're not repurposing content. You're using the same content in different media towards the same goal.
If you were to repurpose it, you'd use the same content for a different purpose —hence the word repurpose: to give a different purpose. A different use. In a different context.
The first one is easy to do. Doesn't require more thinking.
The other one requires something chatGPT or any LLM won't be able to give you: creativity.
And you, my friend, are creative.
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
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