The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Repackaging and repurposing
Friend of the list and fellow daily-emailer Shweta from Superlista —yeah, just like Slash, Cher, Sting or Zendaya. One name.— came back with a question on yesterday's message.
While you could see using your content in different media as "recycling", there's a thing that looks more akin: repackaging.
Repackaging —besides sounding better— is more like what it is.
You pick the same content in a different package to populate it in different places. Just like what a product and its different packaging are, so that it can attend a larger segment of the market in the case of products; in the case of content, to be in more than one place, to get in front of more eyes. [Now, this can be a great thing... as a bad thing.]
Repurposing has to do more with how you can apply things from one realm into another one, through your perspective and to the market you serve.
It doesn't necessarily has to be "yours" per se, but how you can tweak it and apply it in a new setting.
Tomorrow, I'll get you a quick video on it. :)
And well, repackaging... you can even automate that. No rocket science —or highly creative at all.
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
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