The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Reaching the 10% of the market
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Look, you don't need to "reach the 10% of the market/segment". We can all play the numbers game. Basic math ain't that hard. To get to that "10%" is not rocket science. You know what's hard? Taking a stand for something and sticking to it. Knowing that —sometimes— this "something" is not the way to go, let go and take a new approach (and a new something). Finding the ones who actually care about that something. And forget about your solutions —and your brand. If you can help them get what they want, they'll stick to you. But that requires a quote of effort to really understand them. And see what's best for them, and best for you. That might be less than 10%. And that's fine. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Whoever tells you "Price is a range, not a number" is bullshitting you. Price IS a number. A fixed one. And given beforehand your customer makes their buying decision.
Your customer acquisition / lead generation is not failing because your work isn't good enough, or because you don't have enough leads. While lead generation could be an issue, it has more to do with how you qualify and process your leads. Most often, it is rooted deep in your setup from the get-go. Defining who your ideal customer is, which deals to take on, which deals to say No to, how you approach your sales process, how you price, how you claim your price, how your customers agree to...
Price doesn't have to make sense for you AND your customers. It has to make sense to them.