Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Raising prices
|
"Do it little by little. Incrementally. Otherwise they'll run for the hills." That's great advice on pricing. NOT. Doing this actually brings you to have slow, incremental increases. It'll make it easy for your customers to push back for a discount (which will get you closer to the original low price). And it's all still focused around you. And customers care for themselves. So, shift the focus on to them. Find out what they want, and how you can help them. And price accordingly to what they want and who they are. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Today's daily gets to ask what's that you write/publish on? You're different from your competitors. What makes you different? Do your customers and your prospects know what makes YOU different?
PSA. When you (and your body) need to rest, do so. This is me, today, doing exactly that.
Deliberately not asking for what is the budget doesn't mean you don't talk money. There are other ways to ask what your customer consider their budget. Before any of that, though, you need to think of it as a financial fit. There needs to be a business case for you to move on. And business involves money. :) Here are a few ways of talking about money: We'll find if there's a financial fit. Do you have allocated funds for this project? What were you thinking of investing in this? What did you...