Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Raising prices
|
"Do it little by little. Incrementally. Otherwise they'll run for the hills." That's great advice on pricing. NOT. Doing this actually brings you to have slow, incremental increases. It'll make it easy for your customers to push back for a discount (which will get you closer to the original low price). And it's all still focused around you. And customers care for themselves. So, shift the focus on to them. Find out what they want, and how you can help them. And price accordingly to what they want and who they are. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Or is it? While revenue is important, it’s the wrong thing to measure to know if your business is doing well and can go a level up. It doesn’t require a rocket scientist to know that more revenue than costs makes profit. Yet revenue is the thing that can make you miss the mark. What happens if you're underpriced and leaving lots of money on the table? What happens if your costs are hidden and you're bleeding dry? Revenue is a vanity metric.
"You break things." I was told that. And it's been the best compliment EVER. Yes. You do, too. Breaking things.- Seeing how things are (the usual way, how it's been always done) and moving them to do something new. Intentionally. Moving people to think different. To be uncomfortable. To push boundaries. To do bigger. To feel vulnerable. That's how you stand out. You break things. Break things.
Acting on fear closes your options and gives away your power to say No. The real only power you have in the market is your capacity to choose. You can choose what you do. You can choose who you work with. Most important, you can choose who not to work with. Sure, if you have bills to pay and there's only that non-ideal available, take it. Pay your bills. And find your way to get to your ideal. Where you can say No confidently. Free of fear.