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Praise you. Adapted from
Through the hard times and the good
I have to celebrate you, baby
I have to praise you like I should"
Praise You - Fatboy Slim. [Or is it?]
Original is an spectrum.
A first level comes to things that are only new to you.
A next one comes from adapting things under a new take.
Just like this song. A sample of "Take Yo' Praise" by Camille Yarbrough mixed with many other samples.
It takes things already known in a new way.
The thing is, it's original. It took something already created and gave it an unexpected (and cool) twist.
It's so original it's got its own cover(s). [Google Praise You cover and you'll get a ton of them] 👇
Same happens with you.
You come with a remix of several pieces (your experiences) and through your lens, you bring new things into the world.
That's why I praise you.
Because you're out there, creating things to elevate others. That takes courage. Creating. Coming with something new, original.
Ask yourself: How can you find the place where your things come more original?
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The wrong focus. On customers that are not profitable. On products that no one needs. On numbers (revenue, sales), over profits. On people who just won't do the thing or put the work. Choosing is hard, yet simple. You've always known what you should do. Take that first next step and just start.
To deliver surprise you need to be comfortable with risk. No risk, and you'll be expected, predictable. And if you want to stand out in your market, predictability works in favor of your competitors. Awe them. Awe your customers.
During a conversation this past week, I heard that. That raising your prices 5X or 10X, or charging one client different (probably 10X more) from another is not fair. Or that it's wrong. What are your thoughts on that?