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Power disparity
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Leads the dynamics in the relationship. If you're a partner of your clients, then the power weights are roughly equal. You have things at risk when they don't work. But if you don't, that's not a partnership. And that's ok. Power also means you can say no, walk away, or withhold from engaging in the deal. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
"Knowing how much your competition charges will let you know where you can set your prices. So that you don't charge too little, or charge too much." Sure. This makes sense when you want to be a me-too player. To be easily exchangeable. Undifferentiated. Expendable. But if you have something truly special? Should you charge the same as everyone else? Here's a rule of thumb: Make your price AT LEAST 60% higher than your competition. 20, 30 or 40% is too similar. 50 would be fine... but since...
A brand is the gut feeling a person has about an organization, product or service. [video] Not about a person. Here's why Because from a functional perspective, an organization, product or service adapts to the market, even when that means they need to change the core of themselves.A rebrand. The way they adapt is by either adding, changing or eliminating features and characteristics. It can make them take radical pivots to their core, even to change or disappear completely while keeping its...
It's funny. Every time I see a business saying they "bring solutions" I smile. Ponder this question: If you bring solutions... does it mean your competitors (in their marketing and communications) say they "bring problems"? Here's the thing Bringing solutions is not the thing that makes you different. It's something else. Usually, it's the way you get to the transformation. What's your way?