Dis-positioned. The lost battle driven by price. It's an interesting thing that keeps showing up in many shapes, shades and forms: how businesses lose themselves into the weeds, and go into the gentle battle for control already losing. They show up as order-takers. They show up saying "Yes" to every request. They show up in fear (of losing the sale). They show up giving all the power (and price decisions) to the customer. They show up angry (that they're taken advantage of). There's a bright...

An actual conversation: - When your product is so good, you don't need marketing. - Ok. And what is marketing? - Well... social media, ads, PR... - Sure that's A PART OF marketing. What about product development, innovation, pricing, distribution? - Ah, no. [product dev] That's for product. [innovation] For R&D. [pricing] For Finance (or Sales). [distribution] For Sales. As if your business works in siloes (it doesn't). Quoting Peter Drucker, "[...] the business enterprise has two — and only...

When moving prices up little by little, it's all about the seller (you). About their costs, their margins, their "compensation" on inflation, etc. It has nothing to do with the customer. It's involution. Because it focuses more and more to the inside. The short term. The survival of today.