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Rod Aparicio

Perspectives.

Published over 1 year ago • 1 min read

Now, it’s been 10 days since my last email after 2 years of non-stop dailies. Was on a trip in India with a client and it brought some perspective (besides the jetlag that really messed up my rhythm 🙃).

It brought perspective about the level of impact. The scale of impact.

Here’s a shift in my practice. From a perspective of one, to a perspective of one who leads.

A small firm. A small business.

If you’re running one of these you’re at a disadvantage. Or are you??

I’d argue that running a small biz gives you a few advantages:

  • You can break the traditional pricing model(s) in your industry.
  • You have more flexibility.
  • You can take certain calculated risks bigger players can’t/won’t.
  • You can choose a specific focus.
  • You can make changes at a higher speed.
  • You can re-structure things in your own ways.
  • You can be pickier with who you serve.
  • You can develop deeper expertise.
  • You can ditch hourly.
  • You can reposition leaner.
  • You can focus on transformations (meaningful ones).
  • You can shift your sales culture.
  • You can scale up your ops.
  • You can increase your margins dramatically.
  • You can make a larger impact.

Yet, it won’t be easy.

You’ll have trade-offs.

And you’ll need to decide the way.

Rod Aparicio

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Read more from Rod Aparicio

That something seems like a big potential win can be mistaken with an opportunity. Without assessing properly the trade-offs, the implications of pursuing it, the motivations behind, all you'll get is a fun way to get off your actual goals. Then what seemed like an opportunity was, indeed, a distraction*. * Opportunity v Distraction - The Business of Authority

about 2 hours ago • 1 min read

In your field, what's the thing that makes you different? If you could say only ONE thing to make your case, what would it be? When you are different, yet all of the arguments are similar to the ones of your competition, your odds of getting the deal are not as high —you're not the obvious choice. I'm quite sure you have something that makes you and your business stand out. However, it won't be how passionate you are, how much effort you put into it, how much time it took you to learn your...

2 days ago • 1 min read

The first trap: good, better, best. You've seen them pretty much everywhere: SaaS, productized services, services, products, subscriptions... While it would make sense to offer tiers named "Good, Better, Best" there's a thing that gets overlooked: judgement. It judges the buyer's decision: You can only afford "Good", not the premium. You can only do "Bronze", not the Platinum You can't afford more expensive things... It makes them feel pressure, that what they decide is of less value than the...

3 days ago • 1 min read