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Rod Aparicio

Perspectives.

Published almost 2 years ago • 1 min read

Now, it’s been 10 days since my last email after 2 years of non-stop dailies. Was on a trip in India with a client and it brought some perspective (besides the jetlag that really messed up my rhythm 🙃).

It brought perspective about the level of impact. The scale of impact.

Here’s a shift in my practice. From a perspective of one, to a perspective of one who leads.

A small firm. A small business.

If you’re running one of these you’re at a disadvantage. Or are you??

I’d argue that running a small biz gives you a few advantages:

  • You can break the traditional pricing model(s) in your industry.
  • You have more flexibility.
  • You can take certain calculated risks bigger players can’t/won’t.
  • You can choose a specific focus.
  • You can make changes at a higher speed.
  • You can re-structure things in your own ways.
  • You can be pickier with who you serve.
  • You can develop deeper expertise.
  • You can ditch hourly.
  • You can reposition leaner.
  • You can focus on transformations (meaningful ones).
  • You can shift your sales culture.
  • You can scale up your ops.
  • You can increase your margins dramatically.
  • You can make a larger impact.

Yet, it won’t be easy.

You’ll have trade-offs.

And you’ll need to decide the way.

Rod Aparicio

𝗟𝗩𝗟𝗖 | Commercial strategist for b2b in technical markets

The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.

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