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Overqualified
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You don't get to hire somebody highly qualified to do non-qualified-to-do work (paying top dollar). It makes no sense. It's the same in business. Your customers don't want to pay premium for a commoditized thing. And your focus in business has the same perspective. Is it important to have all the tiny work done? Absolutely. Can you have someone else do it so that YOU focus on the high impact? That might be a better way to make your business thrive. Maybe. It's all on the focus. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
After a 2-month break, we're back. This time off was important to re-evaluate some thinking, pressure test some more, and focus more. Anyways, now that we're back, let's get down to business. :) As such, you might focus on certain things, and maybe leave others. That's ok. You can take a pause (short or long). Regroup. Rethink. And then you can retake things. At your own pace. Just remember to get back to it.
One way that makes the process of articulating what's different about you simpler (not less painful, though) is through your insight. April Dunford defines insight as "the thing we understand about the market that the others do not." It starts with what you see in the market that doesn't make sense, that makes you cringe, that pisses you off. And the way you approach it that's in another direction from what everybody else does. It's your understanding. That's what makes you different.
They're all a by-product. You don't look for them as the main focus, they are the result of what you do in service to your customers.