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Not being the expert
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Not behaving like the expert can take many forms. One of them: trying to avoid pushback, arguments, or resistance in your relationship with clients. It can hurt you more than help. You can be in the order-taking business, if you prefer. And that's fine. The impact that comes from it, though, will be smaller. You can be in the service business, where your impact will be higher. Or you can be in the transformation business, and help them achieve the potential your customers have. How you want to be the expert —or not— is up to you. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
To avoid the discomfort of choosing who you really want to work with, you give generalities. They (mainly) are described as Having money to spend. In need of what you have. [Type of] business Wanting to grow Which is kinda the definition of anyone and everyone. If I asked you "Give me the name of ONE person you'd love to work with. I'll introduce you to them", who would that person be? It's quite likely it'll be more than having money to spend, in need of what you have (if at all), with a...
"But it only took me 2 minutes!Why would I charge 5 000 for something that's SO simple?" Yeah. Simple TO YOU. It's highly unlikely everyone else (or the vast majority) can see what you see. To get to see what you see in under 2 mins might take them forever —or even if they get to see anything at all. Time has nothing to do with it. And if it had, it would be on your favor. The faster, the better. What's natural to you is not natural for everyone else. That's your unique ability. PS.- This is...
Trying to sound polite takes so much effort for you. In that effort of not sounding aggressive/offensive/needy/greedy you end up using fluffy language. Might Shall Maybe Should Could Hope ... All of it when you know the answer is No. You'll have to pay. The price is X. Yes, my service is expensive. A way to stop overthinking is being comfortable with the hard conversations. It's not (and won't be) easy. It's way harder if you're not used to this. Way way waaaaay harder if you're introverted....