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Not being the expert
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Not behaving like the expert can take many forms. One of them: trying to avoid pushback, arguments, or resistance in your relationship with clients. It can hurt you more than help. You can be in the order-taking business, if you prefer. And that's fine. The impact that comes from it, though, will be smaller. You can be in the service business, where your impact will be higher. Or you can be in the transformation business, and help them achieve the potential your customers have. How you want to be the expert —or not— is up to you. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Some replies to yesterday's message went from taking the hit (because you're not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move. They all work. What if their move is a copycat of your work? And that they claim it's theirs? What happens when you set the standard, they follow your standard and now it looks like there's no different one in the market?
What do you do when your competitors make an attacking move? Do you... Hold tight and take the hit? Respond with another hit of the same move? (And eye for an eye) Come up with a move they did not expect?
Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won't make your decision more certain. They all involve risk. Make small, calculated risk-decisions. That way you won't need to make a BIG one too radical too fast. Save your energy for those ones.