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No bulletproof way
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If you're trying to create advantage, you'll need to embrace risk. There's no bulletproof way to surprise. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
You're about to get into shifting the way you do work for a better way. That's what you think. That's the goal. But, what's "better"? It's too abstract. Too fuzzy. Too hard to be on the same scale for everyone —you, your team (if you have one), your customers. A simple way to know and quantify this: Make 3 columns. Past. Present. Future. Choose one aspect that you need to do "better". Write it down. What it's been in the past. What it's now. What you want it to be in the future. This will...
Hard conversations can be simple. They are, actually. Though they feel hard because you're invested into it. You have consequences you'd rather not dealing with. Yet —in the vast majority of cases— they're simple. And here's the thing: you already know in your gut which way to go. Trust. Your. Gut.
Just seen today at a trade show: "Intelligent Solutions" Does this mean the competitors are either dumb and/or problematic?