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More is more
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More words, more convincing, more self-investment in the sale, more excitement, more proof, more references, more... noise. Just because you use more words and make things more complex, what really happens in the head of your customer is that they get overloaded with information. When they're at this stage, all they have is "too much to figure it out", and it automatically translates into "more risk". When things feel risky —unless you're an adrenaline junkie—you'll default to the way things were. If you're the risky option, they won't buy from you. There are times where less is better. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Business playbook Brand playbook Marketing playbook Sales playbook Product playbook They're best practices slightly tweaked. Something new (to you), but not different. Most of them, shallow. Following a script. Inflexible at the core. Almost like memorizing. For you to stand out, playbooks could be a start. Not the middle, and not the end.
LLMs are awesome language prediction models that tend, as with anything that's scaled-up, to the average. They're great at helping you see patterns —when you have learned what patterns look like. They're also great at making your thinking and voice sound average. To strip you out of your originality. At creating strippers of thinking. The more you leave your thinking to LLMs, the more you're stripped-out of your voice. Don't be one. Your customers care, hire you, and love you for YOUR thinking.
"The order of the factors does not change the product"... until it does. When entering a market, do you look for the right product for the market? Or do you look for the right market for your product? When defining which one is the starting point. The right product for a marketYou unveil a need and find a way to satisfy it. The right market for a productYou develop a product and now have to find which need it satisfies. Both are valid ways. The journeys will be different. The focus, the...