The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
More is more
|
More words, more convincing, more self-investment in the sale, more excitement, more proof, more references, more... noise. Just because you use more words and make things more complex, what really happens in the head of your customer is that they get overloaded with information. When they're at this stage, all they have is "too much to figure it out", and it automatically translates into "more risk". When things feel risky —unless you're an adrenaline junkie—you'll default to the way things were. If you're the risky option, they won't buy from you. There are times where less is better. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...