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Making everyone happy
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Or at least, avoiding making anyone upset. Nice thought, but nonsense. Utopia. You can't make everyone happy. Unless you're laughing gas. (And even then.) Your decisions will impact your business, your customers and your relationships. And you can't make everyone happy. Business-wise, they'll upset people —within your business, within your market, or within your customer base. Yet, avoiding making a decision because of the fear of what might come up will not make the situation better when time is due. Here's a prompt for you —one that is super hard to do and keep at it: What if you reframe that fear of what you might face, to think of the possibilities for the future? Would this pay off? You already know the answer. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Anyone with money. Anyone who is willing to pay. Anyone that needs our thing. How do you reach to this specific anyone? If you can’t come up with a very clear specific description of who this “anyone” is, it’ll be hard for them to know you’re talking about them. For them to know of you. For them to recommend you to more like them. At the end of the day, anyone is no-one.
In diving, when you’re overwhelmed, you stop everything. Then, you breath. Assess. Decide. Same is in business. While everything seems urgent, you can only do so much. So stop, breath, assess, decide. And to get to that decision, you’ve already thought of a few ways to go about it.
Just as a band starts playing in a house, to small gigs, to more small gigs... all the way to stadiums with thousands of people. It's the same with decisions. The more controlled, low-impact, and low-risk decisions you make, the easier it is to see the patterns to move upwards. It's simpler to stir the wheel and correct direction with small decisions, than to shift everything from one decision. Quantity over quality first, quality over quantity then.