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Magical thinking
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First, willful ignorance. It's the avoidance of the facts and what's the situation. It's choosing to ignore all the red flags and moving away from making a decision. Why? Because it might feel uncomfortable. Or hard to make. Or the consequences are not the desired ones. Choosing not to see and know will not make the problem go away. It'll make the next phase of the situation inevitable. Choosing not to know so that it doesn't exist is magical thinking. It's wanting to have a sense of control in a big, unpredictable world. You can't control the uncontrollables. You can control how you face them. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Many people in sales think that's charm what gets them to keep accounts and/or close deals. It's not. In the vast majority of cases what gets (mis)labeled with charm is: over promising, underpricing or conceding to any price pressure or to give away discounts as a default And that's not charm. It's a lack or underdeveloped skills in sales —but most importantly, in knowing how to articulate the value they help create. What are the ways you train and develop your skills? Because "charm" will...
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