The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Made up numbers
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Pricing. Setting prices is grabbing numbers and making them up. You've been taught "formulas" for it, yet, at the end of the day, they're still made up. Or is there a specific reason that you ought to make X% because "that's the standard"? Now, while all of what your customers pay you are made up numbers, the approach to it is what makes them different. There's the misbelief that because something "costed you X", "took you years to learn", "took you X effort", "takes you X time to do", your customers owe you. 👇 The way that your made up number can be the highest acceptable is when it takes into account on what your customer values. Your made up numbers —and the way you talk about them with your customers— send signals to the market: that it's about them first. And when it's about them, they buy. :) |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...