The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Knowledge x Imagination
That's the formula Marty Neumeier, brand and branding legend, defined for Originality.
K x I = O
Metaskills: 5 Talents for The Robotic Age.
2012. Marty Neumeier
Meaning, originality is more of a spectrum, with different levels you can tune in.
Interesting thing, the more imagination you use, the more original. The more original, the more creative.
Mihaly Csikszentmihalyi (author of "Flow" and "Creativity") defines creativity as taking something from one realm/discipline and applying it successfully into another.
Or, in simpler terms, "creativity is the ability to see".
Originality takes creativity at its core. It needs imagination. And you know what? Only humans can do it.
A computer can't imagine.
Creativity makes that 2 (or more) disparate things that would "never" come up together, do.
Happens with music.
Happens with products and services.
Happens in business.
It goes deeper than using a prompt. It forces you to break of what is to think of what could be.
It forces you to steal.
At the end of it all, everything is a remix. (Kirby Ferguson's Ted Talk - 9:42 mins)
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
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