The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Is another good idea
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The message from yesterday was asking "What's the opposite of a good idea?". A bunch of responses —myself included not long ago— said "A bad idea". And it makes sense.... if we're living in a world of dualities, win-lose, zero-sum, black and white. But that's not the case. :) Listening to this amazing conversation between Rick Rubin and Rory Sutherland, here's what Rory said: "The opposite of a good idea is another good idea." Because creativity (and originality) is not about beating the others; it's about grabbing something and making it better, approach it better, or different. It's about building up on things you've got influence from, through your own lens (of life). Rubin comes back with "There's a rule [in my work with bands]: We demonstrate everything. Instead of me telling you my musical idea, I play you my musical idea." Here's the thing Music, business and life are not about winning arguments, beating the others, or convincing. They're about how we can play. Because if you get to think of how you can present an option to a good idea, you're building up and raising the bar. And that's a world your customers would love to live in. |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...