The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing βwithout the bullshit.
How to make your inventory
To find gaps, you can use a personal inventory. And that sounds simple... yet, many times it's overwhelming not to know how to start.
Here's a way to do your personal inventory to figure out what you're really good at.
- Client / Employer
- Industry
- Project Description β Quickly describe what you were hired to do.
- Inputs β Time, money, resources
- Outputs β Deliverables (roadmaps, strategies, papers, docs, software...)
- Outcomes β What they achieved after the work was done
- Impact β How impactful was your work? Low, regular, a home run?
- Profit β How profitable was it for you? Loss, break-even, meh profit, good profit?
- Interest β How much interest would you have to continue with these types of projects? Don't ever want to work here again, it's ok, I'm fascinated by what I find.
- Credibility β How much credibility do you have in this area? No cred, low cred, it's ok, authority.
- Market Size β How big is the market? How economically attractive is it? How competitive is the scenario? How many competitors are there?
- Deal-breakers β Are there any deal breakers that would make you run away from working in this kind of project / type of client?
If you need some more depth about it, I'm here. :)
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing βwithout the bullshit.
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