Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
How to
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Knowing how to do their thing is what differentiates experts from non-experts. Now, it's not only knowing how to. Having this in the back of your head makes it visible, BUT only when it's in action and you're not in action 24/7. There's a way, though: with your how-to structured and articulated. How do your customers have access to your knowing how to when they look for someone like you? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
If you are highly competent and care about your customers, you probably have a savior complex. You care about them, for their success, and want to help them at best because you see the potential in their businesses and projects. Maybe you see too much of the potential they can't even fathom. Here's the thing: you can't save them all. If they decide not to move in certain beneficial direction despite your advice, that's ok. You can't control people. You can't decide for them. You can't live...
Business = Design How a business operates, how it chooses, how it makes money, who it serves. How the business sees the world. Intentionally or not, it follows a design. If it's unbalanced, it'll flop.Overpromising and underdelivering. If it's got no contrast, it'll blend."We bring solutions." If it lacks space, it'll get lost.Always chasing. If it lacks taste, it'll die.Following how the rest run their businesses. It's not about the logo. Or the branding. Or the marketing. Design is about...
The best way to demonstrate your expertise is not always by answers. What separates experts from newbies is making questions. The right kind of questions. Questions where you guide your prospect to dive deeper into what's their situation. Questions where you listen to understand, before coming with a solution. Questions where you show that you've done your thing before. Questions that make it a conversation.