Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Don't stand out
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Why would you even want to stand out? It's risky. Looking different will get attention, and not all of it will be "the right" attention. Involves breaking from the standard. To be the weird one. Is not a guarantee for success. The opposite: it might feel closer to failure. It gets push back (and the "need" to justify). Why so expensive? It makes you different... |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The difference between Will change, Changing and Changed: Intent, messiness and calibrating, and done. This is how it sounds and what your customers hear when talking about your prices. My prices will change → I haven't made the final decision and there's room for you to intervene. My prices are changing → I'm in the process of change and am still trying to figure out which ones will be final. But you can intervene in the process. Is it too expensive...maybe...? My prices changed → The...
How to find value —so that you can sell for more You don't. You help your clients find that out, because THEN you'll be able to capture more of it with what you help. It's not about you, it's all about THEM.
When you're running a business —or you're in a position on learning how to— you have your own bubble. And you have to break off of it. Who are you talking with about your business that is NOT part of your business? Lacking an environment where you get to be pushed in your thinking, compare similar or opposite situations with others like you, will leave you in your echo chamber. Look for others who work in a similar situation to yours.