The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
Dive certifications
You know what's interesting about dive certifications? They're a productized service.
You know how much time it'll take you. You know the scope of work. You have a fixed, published price for it. And it's scalable (yes, hiring more hands to do the work, but still a kind of scalability).
The easy thing for the people interested in diving and get a certification is that they self-select —either by location, pricing or other benefits. Schools, certifications, dives and more are all listed and the more you know about diving, you get more sophisticated in your selection.
As a diver, you see, select and pay. Easy-peasy.
While it's a productized service —at scale— it's also commoditized... which is a good and a "bad" thing at the same time. But this is a story for tomorrow.
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
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