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Delulu anyone?
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Delulu. Adjective. Internet slang for "delusional", characterized by or holding false beliefs or judgements about external reality that are held despite incontrovertible evidence to the contrary, typically as a symptom of a mental condition. Oxford Languages TL;DR. The perception of reality vs the actual reality are very different. There's a time where delusion is disguised as optimism. A time where the expectations of what's supposed to happen in a business and the reality of what's actually happening are opposed. YET, the perception of both is that things are going well. Or in the case of naïveté, there's the hope it'll fix itself. With no decision. No hard, uncomfortable conversations. Just magically. It happens inside of the business itself. It happens in relationships with bad fit customers. In relationships with bad fit vendors. If you're in that stage, know it won't fix itself. It takes a decision. A hard one. Absolutely uncomfortable. Yet that is the kind of decisions that turn things around. And you'll see the difference. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Helping. Helping the right ones who can use your help. Helping the right ones who can pay for your help. Helping. Now, not being aggressive doesn't mean not to be firm. You can help and say No. You can help and choose. You can help and charge "a lot". And helping is about guiding them in the right direction. Especially if it's not you.
Everyone tells you to be aggressive. That you need to crush your competition. That you need to win. You don't.
It makes it easier in our heads to take things off to reduce the price and get to a point that's acceptable to us, than to keep adding things as we see the price going up. Check this story by Blair Enns: Anchor High.