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Copycats
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Some replies to yesterday's message went from taking the hit (because you're not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move. They all work. What if their move is a copycat of your work? And that they claim it's theirs? What happens when you set the standard, they follow your standard and now it looks like there's no different one in the market? |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
What do you do when your competitors make an attacking move? Do you... Hold tight and take the hit? Respond with another hit of the same move? (And eye for an eye) Come up with a move they did not expect?
Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won't make your decision more certain. They all involve risk. Make small, calculated risk-decisions. That way you won't need to make a BIG one too radical too fast. Save your energy for those ones.
Your main job is to make decisions. And this is like a vacuum, if you don't make it, someone else is making it for you. Deciding to wait is a decision too.