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Bad food
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Switch food with product, marketing, business, brand... What kind of food do you wanna make? PS- inspired by Dave Trott's post. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Decisions and actions send signals to the market. If you don’t state and claim them clearly, your competitors and customers will do it for you.
Some replies to yesterday's message went from taking the hit (because you're not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move. They all work. What if their move is a copycat of your work? And that they claim it's theirs? What happens when you set the standard, they follow your standard and now it looks like there's no different one in the market?
What do you do when your competitors make an attacking move? Do you... Hold tight and take the hit? Respond with another hit of the same move? (And eye for an eye) Come up with a move they did not expect?