Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Bad food
|
Switch food with product, marketing, business, brand... What kind of food do you wanna make? PS- inspired by Dave Trott's post. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
And if it is so, is that bad? Expensive (and cheap) needs context. In some contexts 200K might be expensive. In some others, it might be a bargain. Just as 2 euros could be expensive, or (feel like) free. It tends to give the impression of "expensive" when it's easily comparable (and not that different) to other things in that market, and it's focused mainly on the price. To change that, make your thing different, and focus on what's the outcome your customer gets. Selling expensive things...
If you're considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with what you do or how this affects your business. First, it's not your customer's responsibility to make you profitable (if at all). Second, is the value of what you do 3% less with the fiscal change of the year? :) Third, everybody does it. Why not ignore it at all and zag, when everybody zigs? Make it a jump, not a step up Just...
The Dan Sullivan Question: "It's 3 years from now, and we're sitting together again. What has happened for you to be happy?" "The first thing that we buy is a relationship." PS.- It's 3 years from back then, when I started writing daily. :)