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Bad food
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Switch food with product, marketing, business, brand... What kind of food do you wanna make? PS- inspired by Dave Trott's post. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Your main job is to make decisions. And this is like a vacuum, if you don't make it, someone else is making it for you. Deciding to wait is a decision too.
"I have been in the writing game for over 20 years. I am not just a writer. I am a marketing strategist and conversion rate specialist. I know what it takes to get real results. I have countless money-in-the-bank case studies to prove it. You are paying for results, not just words on a page. " 👆 Seen on social media Paying for results... Yet nothing is about the customer, or the results they get as a customer. It's all about me-me-me. Who you are. What you do. What you think you do (great)....
Your way. "This is NOT how it works." You have to comply with the rules and policies. You can't find workarounds. Your buyers have no power over the policies, and you have to forfeit your power to their policies too. Else you won't be chosen. Spoiler: even when complying fully, you might still not be chosen. So, how do you change the outcome? Ideally, you change the rules. When rules can't change, you can derail them. And when you can't derail them, find the inside track. Walking away is also...