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Average
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Design for average. Produce for average. Make for average. If you want to stay blend in. To stand out you have to keep doing what you did at the beginning: breaking from what you saw was the same. What was average. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Helping. Helping the right ones who can use your help. Helping the right ones who can pay for your help. Helping. Now, not being aggressive doesn't mean not to be firm. You can help and say No. You can help and choose. You can help and charge "a lot". And helping is about guiding them in the right direction. Especially if it's not you.
Everyone tells you to be aggressive. That you need to crush your competition. That you need to win. You don't.
It makes it easier in our heads to take things off to reduce the price and get to a point that's acceptable to us, than to keep adding things as we see the price going up. Check this story by Blair Enns: Anchor High.