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All symptoms
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All of the subjects from yesterday's message look like somewhat related, some of them random, some of them to be grouped... and they all look like problems. But here's the thing: they're all symptoms. And —in the big picture— all symptoms of unclarity. To be unclear in the business, the needs it attends, to the segment it serves. If you had to score from them, how well would you do? :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
It's pretty clear on a lot of replies to yesterday's email that under delivering is not the best option of them 3 (under delivering, delivering, over delivering). That's great. And even with that, you'd be surprised at how often a large portion of players in the market do under deliver. The bar is SO low that by doing a decent bare minimum, you kinda get away with it. If it's that obvious to you, what do you think make other businesses not deliver on their promise?
You made your promise to your customer (aka value proposition). Delivering it is as important as making it. Which one do you think is best? Under-deliver Deliver Over-deliver
"Every customer is important." It's not. If you had only 4 hours to have face-to-face conversations that define the future of your business, who would be these customers you'd have those 1:1? Physically, you can't do it with all of them. Who would you choose? In your gut, you already know. Just as you know the ones who are not. Focus. It's all about choosing. Choose wisely.