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A small tip to standing out
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Reality is —and this work in your favor— that the bar is SO low. Most of the businesses in your industry and in your market claim they have great service, "experience" (wtf is it anyways?), solutions. Yet when things go South, they do a little bit less of the bare minimum. You doing a little bit over, makes you stand out. Know why? Because clients don't care about the bare minimum. They care that they're taken care of. That they're understood. And there's action behind the words. When you do this, even in times of crisis, with them having a problem and you're still trying to solve it, they'll want to do MORE business with you. And that's the kind of clients you want. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
More often than not, there is a big focus on revenue as the thing to measure (success, growth, improvement). All of this nonsense of "Orders. Orders. Orders." The thing is, to someone new into a business or sales, this misbelief is misleading. Instead of seeing revenue as a proof of concept and an enabler of cash flow, they see it as the end. And then fail. On top of that "Orders, orders, orders." hides something unintendedly: you get to be an order-taker. Taking orders. Following orders....
Choosing revenue means choosing vanity. It means that what's important is what goes into the business. The today, rather than the long game. It dilutes the way you make decisions, because it's revenue over all. It dilutes your power to say no. It pushes you to comply with what your customer demands. And when revenue is not hitting the mark, you stench of desperation. So you get pushed down. To what they say. In fear. Revenue is not all.
The price you set is not a reflection of you. The price you set is not a reflection of your worth. It's not a reflection of your effort. It's not a reflection of your passion. It's not a reflection of yourself. You're not your price. You're not a brand.