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A small tip to standing out
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Reality is —and this work in your favor— that the bar is SO low. Most of the businesses in your industry and in your market claim they have great service, "experience" (wtf is it anyways?), solutions. Yet when things go South, they do a little bit less of the bare minimum. You doing a little bit over, makes you stand out. Know why? Because clients don't care about the bare minimum. They care that they're taken care of. That they're understood. And there's action behind the words. When you do this, even in times of crisis, with them having a problem and you're still trying to solve it, they'll want to do MORE business with you. And that's the kind of clients you want. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The way to choose better is by choosing more often. The way you decide better is by deciding more often. Practice. Quantity beats quality. It lets you make decisions that train your judgment. You won’t ever have all good decisions. Yet making a decision (even a shit one) can let you stir the boat and correct direction. Waiting for it to disappear won’t fix it.
Not only products. Also ideas. It's working around your ideas and offerings to present them in a different way. What's the impact it can have? It can lead to buy-in from decision-makers. It can shift how your brand is perceived. It can bring in marginal revenue. It can also bring new revenue in orders of magnitude (selling the same thing for a way higher new price). However, it's not about charging more only for the sake of charging more. It's about bringing (and articulating) more of what...
Reach is not what will deliver you change. Just because you’re in contact with more people, it doesn't mean your results will shift and/or improve. Hope is not a tactic. You have to be selective and make the hard choices, so that you can focus. Once focused, getting in front of the right people gets simpler (and easier). Instead of the big fish in the big pond, you get to be the big fish in the small pond.