Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
A small tip to standing out
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Reality is —and this work in your favor— that the bar is SO low. Most of the businesses in your industry and in your market claim they have great service, "experience" (wtf is it anyways?), solutions. Yet when things go South, they do a little bit less of the bare minimum. You doing a little bit over, makes you stand out. Know why? Because clients don't care about the bare minimum. They care that they're taken care of. That they're understood. And there's action behind the words. When you do this, even in times of crisis, with them having a problem and you're still trying to solve it, they'll want to do MORE business with you. And that's the kind of clients you want. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Locking up your prices for 5 years (or more than one year). It's not about what your customer will think about how much money you're making. They actually don't care. What they do care about is having certainty. And when you can guarantee certainty in your prices, you have a lever point compared to your competitors.
This might be the time of the year where you start rethinking your prices for 2026. And the story will repeat in (the end of) 2026. And 2027. And 2028. I could be totally wrong: Will your prices change because of inflation? Or because you need to charge 5% more? Maybe 10% more? To keep up with the market? Do you want to rethink your prices? Stop thinking in year by year. Entertain this thought. You can discard it when it makes no sense. What if you would be able to charge a price that would...
A few days ago you received a message about your unique ability. Well, Dan Sullivan is giving away this workbook on unique ability. This was totally unexpected, but it seems worth sharing with you. Seems like Santa somehow was getting this ready for you if you wanted it. :)