A fellowship without a ring. Just a black dot •


"You break things from the inside"​
One of the best compliments. Ever.

If you don't break them from the inside, you'll let others break it from the outside —for you.

Breaking things from the inside is playing, exploring, experimenting with how and what things could be. Some call it innovation. For Marty Neumeier, Andy Starr and Sabine Friesser it's everyday thinking.

Their way of thinking has moved a few thousands of people to see business through a different lens. It has also moved 15 humans to embrace and be responsible for that lens to be larger. A fellowship. A stewardship. I'm glad to be one of them.

It's having (the first) 15 business designers that live life and business different and the same, simultaneously. It's having experts from different industries, backgrounds, and locations in brand and business using a rational, a perspective and taste that feels just right. It's living and mastering the principles through the same lens: tasteful business decision-making.

It's having them help the now and the future of decision-making decide better.

If you or someone you know feels like a right fit with what they do, I'll do the intro gladly. :) (their links at levelc.org/fellows)

Spread around the globe, here they are:

Sloane Scott. [USA] Financial powerhouse helping companies leverage their business to the core.

Kelli Binnings. [USA] Curious mind with a keen eye (awesome behind the camera, too), understanding the why's behind decisions.

Cheryl Farr. [USA] She'll push you to think deeper about what it means to create lasting value from the inception of your ideas.

Marcel Schubert. [Germany] Warm, direct, and curious mind. The stylish guidance for startups and scaleups on how to bring them to be the obvious choice in their markets.

Shannon LaBare. [USA] Sense-maker. She'll help you "keep them on their toes" —both customers, and market.

Barbara Monahan. [Ireland] The voice of calmness. In a hectic world, she's the wire to earth to help companies uncover what could bring them to a strong standpoint.

Meg Donovan. [USA] If dynamism was a person, that'd be her. Moving like a fish in the water, she gets the nuances of business, language and comms. She helps big change keep the focus.

Amer Alobeidli. [EUA] Elegance. In approaches, decisions, and moves. Crafted in the words of narrative to help shape and present culture.

Miroslav Miljenović. [Serbia] Hospitality embodied and uncanned. He goes beyond aesthetics and looks for hospitality cos. bringing that warmth that make decisions feel just right.

Federico Roveda. [Italy] Level-headed and thoughtful, with that special visual sensitivity. His eye catches small details that help businesses make the right call.

Sarah Sears. [USA] Visual and sensitive in the details, and then translates with realism. She helps cos. shape and keep their meanings.

Dina Baenninger. [Switzerland] Art, Regeneration, Growth. Her look into life and business goes beyond aesthetics, it has to do with how they will keep rethinking the way things are.

Robin Veurink. [Netherlands] Imaginative, thoughtful and exploratory. He gets what make people click. Having the big picture in mind, he helps connect directions, dots and meanings, so that the ones he works with make decisions that create a meaningful difference.

Ani Maisuradze. [Georgia] Creative, direct, and always ready to make things happen. Comfortable in change, she gets her customers, so that they turn their bold ideas into the choices that stand out, are trustworthy and get picked.

LVLC fellows.

Don't follow them —connect.

Rod Aparicio

The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.

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