The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
A deeper issue than lead generation
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Your customer acquisition / lead generation is not failing because your work isn't good enough, or because you don't have enough leads. While lead generation could be an issue, it has more to do with how you qualify and process your leads. Most often, it is rooted deep in your setup from the get-go. Defining who your ideal customer is, which deals to take on, which deals to say No to, how you approach your sales process, how you price, how you claim your price, how your customers agree to happily pay. Those (seemingly) tiny decisions add-up. How are you deciding? |
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...