Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
2 rich cousins
|
After yesterday's message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: "It feels like two rich cousins fighting in public" Spot on. Besides the comms and whether or not the message went through in their ads, the overall feeling is the same: it's all about them. And when you (and your business) focus and react to what the competition is doing right or wrong, you're missing the mark. It's not about you, your business or your brand: customers don't care. It's all about your customers. And when you got this right, things will come easier. Focus on them. Not on you (or your brand). Help. Them. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The way to choose better is by choosing more often. The way you decide better is by deciding more often. Practice. Quantity beats quality. It lets you make decisions that train your judgment. You won’t ever have all good decisions. Yet making a decision (even a shit one) can let you stir the boat and correct direction. Waiting for it to disappear won’t fix it.
Not only products. Also ideas. It's working around your ideas and offerings to present them in a different way. What's the impact it can have? It can lead to buy-in from decision-makers. It can shift how your brand is perceived. It can bring in marginal revenue. It can also bring new revenue in orders of magnitude (selling the same thing for a way higher new price). However, it's not about charging more only for the sake of charging more. It's about bringing (and articulating) more of what...
Reach is not what will deliver you change. Just because you’re in contact with more people, it doesn't mean your results will shift and/or improve. Hope is not a tactic. You have to be selective and make the hard choices, so that you can focus. Once focused, getting in front of the right people gets simpler (and easier). Instead of the big fish in the big pond, you get to be the big fish in the small pond.