The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
1% better
The belief that compound interest in everything you do will make you exponentially better… is a numbers and perceptions manipulation.
There. I said it.
That investment —whether financial, physical, relationship, or anything else— is worth more at a date in the future.
Our future self cashes in on that value.”
That’s just bullshit.
Here’s why.
It assumes you do have —with certainty— a positive return, a gain, a profit.
And here comes the most important part: since you have certainty of a gain, risk is zero. There are no trade offs. Only upsides.
Any, ANY, kind of investment involves a degree of risk. Assuming that “just because you invest” you get a profit in the long run is as toxic as thinking any decision is riskless, everything happens for a reason or if you want it bad enough, you'll get it.
The cherry on top: it takes for granted that ANYTHING is worth less now than in the future (which is a lie.- Economics and Financing 101: the value of anything now is worth more than in the future. Any future value needs to be discounted to the present time to see if the potential profitability of a project is positive NOW or not. → In short: is it better to use that opportunity now or in the future?)
Here’s the thing.
You want to get better? Cool. Get better. Do better.
You won’t be able to quantify everything (and for sure you’ll be shit at it or even get worse at times). This, however, doesn't mean you're not improving.
Waste is required to innovate. You need to suck at it sometimes so that you know what works and what doesn't.
Knowing what you need to do is about seeing the trend line, than the point itself.
And know that there are risks —tradeoffs.
Just know that.
And make your right call.
You can do better. Just don't buy into that 1% compound "security" that they sell you.
Rod Aparicio
The habit of daily writing for you, so that you rethink what you believe about (your) business, brand and marketing —without the bullshit.
AI will replace you when it can do the things that you do better than you. If you have bad sales calls. It will replace you. If you are general and superficial. It will replace you. If you're average. It will replace you. If your conversations are forgettable. It will replace you. If you aim to serve everyone. It will replace you. Do you know when it can't replace you? When you're specialized and know your craft. It can't think. It can't reason. It can't imagine. It can't decide. It can't be...
Yesterday's message was about how to help your customers for free. When that option is already out of the way, you can help them Offering options. 3 different layers of value, to 3 aligned outcomes. The Transformation: Thinking bigger for them. The Output: Fitting into what they could afford. The Middle-Point: something that you both could co-create.
You're on a mission to help, aren't you? Giving options lets you do that at different levels. The first one you can try is free. For free? Yes and No. To help for free, yes. To work for free, no. If they can't afford you, this is how you can support them. You can help by sharing what you think and how you see things from a general POV. A perspective. It's not specific to their case, yet it's a good starting point to see what they could do by themselves —or how to get help elsewhere with a...