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What about their budget?
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Even when you hear me say (over and over) that your price has nothing to do with your customer's budget, you can always find a workaround. If their budget is way off your minimum, you have 2 options. Saying No. Saying Yes. Wait... Saying Yes? To lower than MY minimum??? WTF, Rod? You can say yes, in a way that's profitable for you. You may not deliver the whole thing you have in mind, but there might be something you could do, and make it profitable for you (I'll say it just in case anyways: something that will MAKE your customers' life better):
You can get (more) creative in ways to serve your market, than going full steam on. Or you can just write answering their emails publicly... like... in a daily publishing practice... :) Paraphrasing Blair Enns on pricing: "There is no price at which you can't deliver a profitable solution." |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Once again, Genevieve Hayes came up with a follow up to yesterday's message: The Elephant. "I think Jerry Seinfeld expressed this one best:" This is what got me to stop passing my problems forward and making them the problems of "future me". Mic drop, Genevieve.
There are situations that can be VERY stressful —within your business, with your prospects, with your clients. Kicking them down the road to not deal with them feels tempting, and you might even feel like they're avoidable. They're not. Sometimes they're an elephant stomping and charging your way. Because you put your hands in front of your face won't make them disappear —and certainly won't stop them. Make the decision. Take the decision. You already know what to do. And it's a simple...
A discussion with Dr. Genevieve Hayes —data science expert and long-time friend-of-the-list— about context inspired this daily. We (humans) LOVE making up stories. When we don't have a reference point, our imagination flies. Give that reference point to your customers. So that you lead where their imagination can go wild. :)