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Using the same tools as your competition
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That doesn't define that you're supposed to charge as them. The thing that makes it different is not the tools used, but how you use them, and the perspective you take. Using the same tools can lead you to outstanding, different results than the others (after all, we all have a brain, and how we use it is what makes a difference), results others could not achieve. Remember, it's not about WHAT you use X, or HOW you use X. It's about how YOU help THEM get what they want. It's always been about them. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Here are a few themes that are recurring in the small/medium business I see. Which ones do you feel you resonate with? You're struggling with getting your sales to be better. The market is highly competitive. You're pushed to play on (the lowest) price. You can't say No to customers. That's losing business (and stupid). If you say No to a customer, you're losing opportunities. Your competition is poaching your customers. Your revenue goals are not where you want them, despite everything...
What do you do after 2 years of... writing daily emails? You keep writing. You revise what you thought and wrote. You do an inventory of the common subjects. You think clearer. And deciding where to focus is like a revelation. What's the YOU from 2 years ago that would benefit from the YOU from now? What would you tell them?
Seeing everywhere "Need to set strategic goals" feels a lot like an obvious thing. Just like saying "we need wet water" If goals are not strategic, what are they? 🤷