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Say what you think
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Whenever you're in a (sales) conversation and there's something you find not making sense, or doubtful, seems to you like a red flag, or your gut tells you "hold on, check that", you need to say what you think. Frame. Make the question. And embrace silence. ... This will give you a chance to check your gut feeling, probe your counterparty, and see how far or close you are on your reading of the context. This will give you an advantage: to make a more conscious decision to move forward, or to walk away. And that's your power. Say What You Think is a principle from Blair Enns, of Win Without Pitching. You can read his article here, or his 30 min podcast episode here. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Once again, Genevieve Hayes came up with a follow up to yesterday's message: The Elephant. "I think Jerry Seinfeld expressed this one best:" This is what got me to stop passing my problems forward and making them the problems of "future me". Mic drop, Genevieve.
There are situations that can be VERY stressful —within your business, with your prospects, with your clients. Kicking them down the road to not deal with them feels tempting, and you might even feel like they're avoidable. They're not. Sometimes they're an elephant stomping and charging your way. Because you put your hands in front of your face won't make them disappear —and certainly won't stop them. Make the decision. Take the decision. You already know what to do. And it's a simple...
A discussion with Dr. Genevieve Hayes —data science expert and long-time friend-of-the-list— about context inspired this daily. We (humans) LOVE making up stories. When we don't have a reference point, our imagination flies. Give that reference point to your customers. So that you lead where their imagination can go wild. :)