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Execution is everything
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That's what you'll find in most places and insights. "Execution is everything". That's a common (mis)conception. Knowing how to execute the right thing is everything. Execution can be done by anyone, meaning you can always find someone to do the thing (either by training or hiring). Coming with the different, bold idea is also something learnable. It takes more time, as it's not a formula. (It's about breaking them) You can even be amazing at executing the great idea. Yet if you miss the right thing for the idea to thrive, how good is it executing anyways? Do the thinking. Know how to make it real. Make it real. The 3 are "everything". |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Going into a sales conversation to close a deal that might feel significant to you in terms of revenue doesn't mean it'll be the same for your customer. You need 2 main things: Be willing (and ready) to hear No. And follow up with more questions to understand, not to convince. Be willing to walk away. If it's not a fit, it's not a fit. And that's ok. It's just a number. Say your offer is 50 000 euros / dollars —and keep the straight face. The more you practice saying it out loud, the more...
So, tiktok is gone. At least (for now in the US) banned. Here's what you hear: "It's a big hit on brands and creators." "It was a main revenue source." "It was a strong comms platform to connect with new customers." Now, the obvious (?) thing is to find other platforms where to leverage the same. Or is it? Because this is actually one more reason not to leverage these platforms as the key point for your comms. Same thing happened with Twitter few years back. And Clubhouse. And Facebook. And...
Somebody else's perspective. A position in somebody else's mind. A category. Stop trying to influence. Serve.