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Embrace
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Try everything. Even if you think it's gonna suck. Because that's the thing that can open paths to new ideas, from your own perspective, your own experiences, your own life. And as Chad Smith says: "And at the end of the day it'll end up sounding like us (red hot chili peppers) anyways." That's authenticity. Not the crap you're being sold to by the bros. :) "The opposite of a great idea is another great idea." And it's one that triggers new ideas. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The wrong focus. On customers that are not profitable. On products that no one needs. On numbers (revenue, sales), over profits. On people who just won't do the thing or put the work. Choosing is hard, yet simple. You've always known what you should do. Take that first next step and just start.
To deliver surprise you need to be comfortable with risk. No risk, and you'll be expected, predictable. And if you want to stand out in your market, predictability works in favor of your competitors. Awe them. Awe your customers.
During a conversation this past week, I heard that. That raising your prices 5X or 10X, or charging one client different (probably 10X more) from another is not fair. Or that it's wrong. What are your thoughts on that?