Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Can't / Won't
|
When you're thinking of how to stand out from your competition and gain a better position of advantage, you can use this simple tool: can't / won't. And that's about your competition. What are things that you'd be really good to do and they could not? What are things that you'd be really good to do and they will not do? The reasons behind why they can't/won't are within a wide range. The kicker here is, the more it would disturb how they do business is the thing that will give you this advantage. And in advantage, you can set new rules. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The wrong focus. On customers that are not profitable. On products that no one needs. On numbers (revenue, sales), over profits. On people who just won't do the thing or put the work. Choosing is hard, yet simple. You've always known what you should do. Take that first next step and just start.
To deliver surprise you need to be comfortable with risk. No risk, and you'll be expected, predictable. And if you want to stand out in your market, predictability works in favor of your competitors. Awe them. Awe your customers.
During a conversation this past week, I heard that. That raising your prices 5X or 10X, or charging one client different (probably 10X more) from another is not fair. Or that it's wrong. What are your thoughts on that?