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Best branding (and business) advice
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It comes from Geraldine Carter, coach to accountants so that they can leave the nonsense of hustle. Read it . 👇 What are YOU worth? "But aren't I supposed to charge what I'm worth?" Nope. You can decide what you're worth, but the marketplace is going to decide what it's going to pay. ... You are you. Your business is your business. When your name is on the door of your business, it can be hard to separate the two. ... Your business sells product offerings. You are not your business. You are not your product offerings. Your product offerings have value in the marketplace. Your marketplace will decide what those are worth. Your marketplace is not buying you. Your marketplace is not deciding what you are worth. Your marketplace is deciding what your offerings are worth. ... You are not your business. When your business succeeds, you are not a success. When your business fails, you are not a failure. When your offerings succeed in selling, you are not a success. When your offerings fail to sell, you are not a failure. ... Your worth was granted to you the day you were born. No one can increase it. No one can take it away. No amount of business success can fill any personal void. Any existing personal void looking to be filled with business success will continue chasing infinite success until they realize that doesn't fill this. ... Stop charging what you are worth. Start pricing what the marketplace will pay. Geraldine Stop charging what you're worth. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Many people in sales think that's charm what gets them to keep accounts and/or close deals. It's not. In the vast majority of cases what gets (mis)labeled with charm is: over promising, underpricing or conceding to any price pressure or to give away discounts as a default And that's not charm. It's a lack or underdeveloped skills in sales —but most importantly, in knowing how to articulate the value they help create. What are the ways you train and develop your skills? Because "charm" will...
Is it bad to keep the same price for 10 years? Or is it good to keep the same price for 10 years? Same. No incremental raises, no inflation, no higher-costs compensation, nothing additional.
Knowing how to do their thing is what differentiates experts from non-experts. Now, it's not only knowing how to. Having this in the back of your head makes it visible, BUT only when it's in action and you're not in action 24/7. There's a way, though: with your how-to structured and articulated. How do your customers have access to your knowing how to when they look for someone like you?