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Best branding (and business) advice
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It comes from Geraldine Carter, coach to accountants so that they can leave the nonsense of hustle. Read it . 👇 What are YOU worth? "But aren't I supposed to charge what I'm worth?" Nope. You can decide what you're worth, but the marketplace is going to decide what it's going to pay. ... You are you. Your business is your business. When your name is on the door of your business, it can be hard to separate the two. ... Your business sells product offerings. You are not your business. You are not your product offerings. Your product offerings have value in the marketplace. Your marketplace will decide what those are worth. Your marketplace is not buying you. Your marketplace is not deciding what you are worth. Your marketplace is deciding what your offerings are worth. ... You are not your business. When your business succeeds, you are not a success. When your business fails, you are not a failure. When your offerings succeed in selling, you are not a success. When your offerings fail to sell, you are not a failure. ... Your worth was granted to you the day you were born. No one can increase it. No one can take it away. No amount of business success can fill any personal void. Any existing personal void looking to be filled with business success will continue chasing infinite success until they realize that doesn't fill this. ... Stop charging what you are worth. Start pricing what the marketplace will pay. Geraldine Stop charging what you're worth. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The wrong focus. On customers that are not profitable. On products that no one needs. On numbers (revenue, sales), over profits. On people who just won't do the thing or put the work. Choosing is hard, yet simple. You've always known what you should do. Take that first next step and just start.
To deliver surprise you need to be comfortable with risk. No risk, and you'll be expected, predictable. And if you want to stand out in your market, predictability works in favor of your competitors. Awe them. Awe your customers.
During a conversation this past week, I heard that. That raising your prices 5X or 10X, or charging one client different (probably 10X more) from another is not fair. Or that it's wrong. What are your thoughts on that?