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Best branding (and business) advice
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It comes from Geraldine Carter, coach to accountants so that they can leave the nonsense of hustle. Read it . 👇 What are YOU worth? "But aren't I supposed to charge what I'm worth?" Nope. You can decide what you're worth, but the marketplace is going to decide what it's going to pay. ... You are you. Your business is your business. When your name is on the door of your business, it can be hard to separate the two. ... Your business sells product offerings. You are not your business. You are not your product offerings. Your product offerings have value in the marketplace. Your marketplace will decide what those are worth. Your marketplace is not buying you. Your marketplace is not deciding what you are worth. Your marketplace is deciding what your offerings are worth. ... You are not your business. When your business succeeds, you are not a success. When your business fails, you are not a failure. When your offerings succeed in selling, you are not a success. When your offerings fail to sell, you are not a failure. ... Your worth was granted to you the day you were born. No one can increase it. No one can take it away. No amount of business success can fill any personal void. Any existing personal void looking to be filled with business success will continue chasing infinite success until they realize that doesn't fill this. ... Stop charging what you are worth. Start pricing what the marketplace will pay. Geraldine Stop charging what you're worth. :) |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
It's going into convince mode. It's pushing your products or services down your market's throats. Trying really hard to show you're worth it. To show you're really good. To prove yourself to the world. It focuses all of your energy on you and how you can beat the competition, how to keep them from getting smart, how to get things complex. How to keep them dumb. It's all about your brand. About you. And that's pushy. And reeks of desperation. You can let that go. And focus on helping your...
Give your prospects and customers the benefit of the doubt. This doesn't mean though, that you don't call them out. It means that you take that without intention. And you be the adult in the room and ask: "Hey, it seems like [... what you think ...]. Can we talk this over?" And you'll go in with clarity. :)
Once again, Genevieve Hayes came up with a follow up to yesterday's message: The Elephant. "I think Jerry Seinfeld expressed this one best:" This is what got me to stop passing my problems forward and making them the problems of "future me". Mic drop, Genevieve.