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Are you prepped to be wrong?
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Here's an excerpt of Sir Ken Robinson's TED Talk on creativity
The main point on it is about being prepared to get things wrong. Yet, something that keeps coming back to mind is how you can approach things in your business. It can go from trying to avoid mistakes and playing it safe —or be prepared to get it wrong, so you can have a go at new approaches you come up with. On which side of the spectrum would you rather be? You can see the full presentation here. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
The wrong focus. On customers that are not profitable. On products that no one needs. On numbers (revenue, sales), over profits. On people who just won't do the thing or put the work. Choosing is hard, yet simple. You've always known what you should do. Take that first next step and just start.
To deliver surprise you need to be comfortable with risk. No risk, and you'll be expected, predictable. And if you want to stand out in your market, predictability works in favor of your competitors. Awe them. Awe your customers.
During a conversation this past week, I heard that. That raising your prices 5X or 10X, or charging one client different (probably 10X more) from another is not fair. Or that it's wrong. What are your thoughts on that?