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Are you prepped to be wrong?
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Here's an excerpt of Sir Ken Robinson's TED Talk on creativity
The main point on it is about being prepared to get things wrong. Yet, something that keeps coming back to mind is how you can approach things in your business. It can go from trying to avoid mistakes and playing it safe —or be prepared to get it wrong, so you can have a go at new approaches you come up with. On which side of the spectrum would you rather be? You can see the full presentation here. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
It's going into convince mode. It's pushing your products or services down your market's throats. Trying really hard to show you're worth it. To show you're really good. To prove yourself to the world. It focuses all of your energy on you and how you can beat the competition, how to keep them from getting smart, how to get things complex. How to keep them dumb. It's all about your brand. About you. And that's pushy. And reeks of desperation. You can let that go. And focus on helping your...
Give your prospects and customers the benefit of the doubt. This doesn't mean though, that you don't call them out. It means that you take that without intention. And you be the adult in the room and ask: "Hey, it seems like [... what you think ...]. Can we talk this over?" And you'll go in with clarity. :)
Once again, Genevieve Hayes came up with a follow up to yesterday's message: The Elephant. "I think Jerry Seinfeld expressed this one best:" This is what got me to stop passing my problems forward and making them the problems of "future me". Mic drop, Genevieve.